How to get leads in a Telegram group and subscribers? There are several ways to do this. One method is very effective.
How to Increase Leads and Subscribers via Telegram Channel
In recent years we have seen the emergence of a large number of instant messaging applications, and one of them is Telegram. Do you want to know how to get the most out of it in your online marketing strategy? Read on!
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Telegram was born in 2013 with the aim of facilitating communication between users, in addition to being able to send files, make surveys, calls or be able to disseminate information through what is known as channels.
Since 2013, Telegram has been evolving to give the best to its customers, so much so that it is currently available on all platforms and has end-to-end security encryption in private chats and encryption in the rest of chats, thus providing the level of security that users require in the online world.
Its power of personalization at all levels makes Telegram a very powerful tool for online marketing strategies, but how can we include it? The answer lies through channels – I’ll tell you everything you need to know about them!
What are Telegram channels?
As I told you, Telegram channels are the best way to use this tool in your marketing strategy. But do you know what they are?
Telegram channels are a tool with which you can broadcast public messages to large audiences, and their main advantage is that they have an unlimited number of members.
They are similar to the groups that you can create between users, with the big difference that in the channels only the administrators can write, while the rest of the users will be limited to read what they post. In other words, channels are presented as a one-way communication channel.
In these channels you can publish all kinds of content, from conventional messages to photos, links or landings to ebooks, and even send files. Unless you indicate otherwise, the channels will be open so that anyone who finds them can subscribe to them and start receiving what you write. Real likes, subscribers and views on telegram, youtube and redes social – https://captainsmm.com/
As in other social networks that may be managed by several administrators, when you post on Telegram the name of the channel will appear, that is, the name of your company.
This way you can collaborate between several people who have administrator status to manage it. In addition, once you delete a message from the channel, it will disappear from the cell phones of all users. Here is an example for you to visualize what a Telegram channel looks like:
Implementation: how to create your Telegram channel?
Once it is clear what Telegram channels are and what they are for, we have to see how to implement them to create a community. Remember that the main difference with respect to Telegram groups is that, in channels, users cannot contribute content or comment on them, so if you want to do this type of communication, you do have to create a channel in Telegram.
Creating a new channel in Telegram is really simple if you already have the application downloaded. In any of its versions, both in the desktop version and Android and IOS, you just have to deploy the side panel of the main screen and click on “New Channel”.
Once this is done, you can start configuring it. To do this, you must follow certain steps:
- Write a name for your channel and add a description of what its theme will be. This is the main thing, since it will be the way for users to find email and know what to expect from your communications. Think that the description will make the difference between a user subscribing or not.
- Choose whether you want it to be a private channel that can only be accessed with the invitation link or a public one that anyone can find with a simple channel search from the app. To choose between the two options, think about the type of communications you are going to make and who your target audience is.
- Add the first users of the channel. You can start with some of your Telegram contacts. When you’re done, the channel will be created and you can start adding content for your subscribers to see!
With this we would already have the Telegram channel created. Now, if you want, you can configure and assign an RSS file to the bot so that users automatically receive new posts from your blog. To do this, you can follow the steps below.
And now, how do we bring the Telegram channel to life?
We have already created and configured the Telegram channel, now what? The first thing we have to do is to capture leads that can receive the communications that we are going to launch.
To do this, we must consider different types of actions to communicate that we have a new channel on Telegram. Some of these dissemination actions could be the following:
- Send an email launch to the entire database presenting the new community.
- Spread the channel through social networks.
- Add in the lead nurturing an email introducing the channel.
- Add in the welcome email the link to join the community.
- Put a call to action on your page encouraging subscription.
These are just a few ideas to make your Telegram channel known and start capturing the first leads. Now, with the basics clear, you have to start thinking about the strategies and actions that will be carried out to nurture the channel with content and continue to gain leads.
That is why, depending on the objective we have with Telegram channels, we will follow one strategy or another. Are you clear about yours?
On the one hand, if we want the objective of the channel to nurture, build loyalty and increase lead conversion to MQL, we must offer to join the channel to the database we already have. For example, by sending an email launch or adding it in lead nurturing.
When we already have contacts joined the community, we will try to offer content that we believe will be of interest to our buyer persona.
Here we can exemplify the case of the René Quinton Foundation, a project that uses channels to nurture and increase lead conversion. It offers content such as eBooks plus MOFU, subscriptions to marine therapy seminars or directly the BOFU offer.
On the other hand, if our goal is to capture leads, the dissemination of the channel should be different. We can disseminate the channel through social networks or offer it on the home page of the website. In this way, we can capture the lead that is visiting the website, either with a CTA or with a chatbot that invites the user to join the channel.
The strategy, in this case, will also be different. If we want to capture the lead, we will have to offer more TOFU content that allows us to capture their data. For example, you can offer an ebook or any download landing page so that they can fill out a form.
As you can see, Telegram, with the option of rear a corporate channel and working it in the right way, can become a good tool for lead nurturing and loyalty.
In addition, the personalization of Telegram is not only aesthetic, since, depending on what you propose, it can achieve certain objectives or others. For example, it can be a way of attracting companies that need leads or it can help you to convert cold leads to MQL and even SQL.
The only thing to keep in mind is that this application is not yet used by the entire population. While it is true that the number of registered users is growing year after year, the total amount is still small, so my recommendation is to use Telegram channels as a support to your strategy and not to focus all your efforts on this tool.
And you, do you use dissemination strategies of this type? What loyalty strategies do you follow? Tell me about it in the comments section!
